Confidential Launch Proposal · Prepared by DM WebMedia

Three products.
One brand.
Built to feel premium from day one.

A premium communication smartwatch, an entry smartwatch, and a serious performance health band — brought to market under one luxury brand. You have the products. We build the name, the identity, the content, the AI content engine, and the full launch. From zero to live in 90 days.

See the $10,000 build for $3,600 See the products ↓
90days to launched
3products, one identity
Month 1ads go live
drag to rotate
01 — The Products

Three products. Three audiences. One brand that sells all three.

Performance health band
Product 01 — The Performance Band

Health & Performance Band

Like WHOOP — without the subscription

  • ✓ No subscription — ever. All features unlocked from purchase.
  • ✓ Full tracking: HRV, recovery score, sleep stages, strain & readiness
  • ✓ Sports mode — built for athletic performance and training loads
  • ✓ Vibrates on incoming WhatsApp messages — a feature the original lacks

The serious health tracker. Built for athletes and high-performers who want the data without the monthly bill.

Product 02 — Premium Watch

Communication Smartwatch

Like Apple Watch — elevated

  • WhatsApp fully integrated — voice replies and text replies, native
  • Full app ecosystem: notifications, apps, all core Apple Watch functions
  • Wallpapers just like the original — fully customizable
  • Straps like the original — interchangeable, premium materials
  • High-res screen — flagship mobile display quality

The statement product. The one people notice on the wrist, ask about, and want. Premium design meets real communication utility.

Product 03 — Essential Watch

Entry Smartwatch

Premium look · accessible price

  • Same premium design language as the flagship watch
  • Smart notifications and core smartwatch features
  • No communication features
  • Lower price point — the brand's entry product

The gateway product. Same brand quality, same feel — for the buyer who wants in without the flagship commitment. Moves them up later.

The Strategy

Three doors, one brand world

House & lines architecture

  • Essential Watch gets them in at a lower commitment
  • Premium Watch moves them to the flagship
  • Band turns buyers into collectors — full ecosystem
  • Each product cross-sells the others naturally

One brand universe. Three entry points. The longer a customer stays, the more products they own. That's how lifetime value compounds.

02 — What We Do

Everything from zero to launched — one team, one bill.

Brand & Identity

Build the brand from scratch

  • Market research & competitor landscape
  • Brand name creation & naming strategy
  • Logo & full identity system — all 3 products
  • Brand guidelines document
  • Premium Shopify store — built free
Content & AI Engine

Content that never runs out

  • Full product + lifestyle + athlete content shoot
  • Photo & video for all 3 products
  • AI agent setup — auto-generates branded videos and social posts continuously
  • Social media management — 3 months
  • Content calendar & publishing strategy
Growth & Distribution

Traffic, trust, and sales

  • Meta ads — live in Month 1 once brand & content are ready
  • Influencer research — finding the right people
  • Outreach, negotiation & deal closing
  • Scripts, creative briefs & ideas
  • Shoot management A to Z — we run it
On influencers: We handle everything — research, outreach, negotiation, creative direction, scripting, shoot logistics and management from start to finish. The influencer's own fee and the shooting location cost sit outside our retainer; we find the best deal, you approve and pay them directly. We bring it, you sign it.
On ads: Meta campaigns go live in Month 1. Ads budget is separate from our fee — minimum $2,000/month paid directly to Meta. We build the campaigns, run the targeting, manage every creative, and optimize continuously. You own the account.
On the AI agent: We set up a custom AI content system that continuously generates on-brand video content and social posts for the brand — so your social never goes quiet, your reels never stop, and content output scales without adding headcount.
03 — The Offer

What this costs everywhere else — and what it costs with us.

One team delivering all of it, instead of you hiring seven vendors who never talk to each other. Here's the open-market price of every piece, line by line.

Market research & competitor analysis$800
Brand name creation & positioning strategy$500
Logo & full brand identity system (3 products)$1,200
AI agent — continuous video & social post generation$1,000
Content shoot — product, lifestyle & athlete (all 3 products)$2,000
Influencer management A–Z: research, outreach, scripts, shoot direction$1,500
Meta ads setup, management & optimization — 3 months$1,500
Social media management — 3 months$1,000
Full premium Shopify store — 3 products, built & delivered FREE GIFT$500 $0
Real open-market value$10,000
$10,000
Your investment
$3,600
Total. For the entire 3-month launch. One team. One invoice.
50%on signing
25%start of Month 2
25%end of Month 3

Not included in this fee: ads budget (min $2,000/month — paid to Meta) and influencer fees (paid directly to the creator). We manage both entirely — you just approve the numbers.

04 — The 90-Day Roadmap

From a blank page to a brand selling — in three moves.

Month 1

Foundation + Launch

Build the brand and go live — all in Month 1.

  • Marketing plan locked, brand name & full identity delivered
  • Shopify store built and live (all 3 products)
  • AI agent configured and generating content
  • Full content shoot — product, lifestyle & athlete
  • Influencer outreach begins — deals negotiated, shoots planned
  • Meta ads go live in Month 1 — once brand and content are ready
Month 2

Momentum

Influencer content drops. Ads optimized. Sales build.

  • Influencer posts live across all tracks
  • Ads optimized — kill losers, scale winning creatives
  • AI agent in full output — posts and videos on autopilot
  • Email & SMS capture building, retargeting audiences growing
  • First sales data in; cross-sell architecture live
Month 3

Scale

Pour fuel on what's working.

  • Scale winning ads, feed best influencer clips straight into paid
  • Retargeting & abandoned-cart funnels running at full strength
  • Double down on top-performing influencers
  • Build repeat buyers, cross-sell watch ↔ band ↔ entry watch
  • 90-day recap, data review, and clear path to continue & scale
05 — Risk Reversal

We take the risk off your table entirely.

The Deliverable Guarantee

Every asset in this proposal — brand, logo, site, AI agent, content, campaigns — is delivered inside 90 days or we keep working at no extra cost until it is.

The Milestone Lock

You pay 50/25/25 against progress. If Month 1 foundations aren't in your hands, you don't release Month 2. Your money moves only when we deliver.

You Own Everything

Brand, logo, files, website, AI agent, content, ad accounts, audiences — all yours forever. No lock-in, no hostage data, no rented assets. You take everything the day you leave.

You're not gambling $10,000 on a hope. You're buying a defined outcome with payments tied to delivery. We only get fully paid when you're fully delivered.

The Decision

Saying yes is the obvious move.
Saying no is the expensive one.

A $10,000 brand launch — strategy, name, identity, AI content engine, full influencer management A to Z, Meta ads launching in Month 1, social, and a free premium Shopify store for all 3 products — built by one team in 90 days, with your payments tied to delivery, and you owning every asset forever.

Your investment
$3,600
50% to start · 25% Month 2 · 25% Month 3

Ads budget (min $2,000/month to Meta) and influencer fees are separate — paid directly by you, managed entirely by us.

Let's build the brand and launch it right

DM WebMedia — full-service marketing. Strategy · Brand · Web · Social · Meta Ads · Videography · Photography · AI.